Talking about heritage... PANAM

Yes PANAM is also a part of Rolex. And played a big role in the history of the GMT. I am not a pilot, so i can't comment on the importance of such a watch in the 50th and 60/70th. But for sure the combination of red and blue,... pilots in uniforms and stewardesses giving that extra smile shaped a era. And shaped a image. Also the days of new worlds to explore. In times when you did not just hop on EasyJet to do some shopping in Milan.. or a weekend NewYork. In an era after the big wars when people started to live an new life and widen their horizon. When flying became reality for more and more people. And pilots where still kind of adventurers. I only had the negative privilege to fly with PANAM once... end of the 80'ies. And it was an disaster! Overboeked flight from Miami to NewYork. Missed our flight then to Europe and the only thing we received was a big moth and bad service. Even with business-class tickets. So i guess maybe the downfall of PANAM has a reason... but sure it was an icon of an era. And the identity is still strong. Who does not know the building... logo..

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